{"product_id":"sony-pro-bravia-bz53l-98-inch-digital-signage-display-fw-98bz53l","title":"Sony Pro BRAVIA BZ53L 98-inch Digital Signage Display – FW-98BZ53L","description":"\u003cp\u003e\u003cstrong\u003eThe Sony FW-98BZ53L is a 98-inch 4K UHD professional display with 780 nits brightness, full-array local dimming and Android TV. It supports 4K input at 120 Hz and a 95% DCI-P3 colour gamut for signage and meeting spaces. Procure.ae supplies the Sony FW-98BZ53L across the UAE, with quotes, delivery and installation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe FW-98BZ53L pairs a 3840 x 2160 VA panel with a direct full-array LED backlight and local dimming, rated at 780 nits with a 5,000:1 contrast ratio and a 700,000:1 dynamic contrast ratio. The Cognitive Processor XR works with XR Triluminos Pro to cover 95% of the DCI-P3 colour gamut, and the panel supports HDR10, HLG and Dolby Vision. XR 4K Upscaling and XR Motion Clarity handle lower-resolution and fast-moving content. The response time is 6.5 ms, and viewing angles are 178 degrees both ways.\u003c\/p\u003e\u003cp\u003eIt suits high-brightness digital signage, boardrooms, reception areas and training spaces. Android TV, Chromecast Built-In, Apple AirPlay and Wi-Fi Direct support content sharing, and IP control, RS-232C and HDMI-CEC support room integration. The display supports portrait and tilt orientation, and the 600 x 400 mm VESA pattern supports wall mounting. The main difference from the FW-98BZ30L is brightness, at 780 nits against 440 nits.\u003c\/p\u003e\u003ch2\u003eKey Features\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eBrightness and contrast - 780 nits brightness with a 5,000:1 contrast ratio and local dimming.\u003c\/li\u003e\n\u003cli\u003eProcessing - Cognitive Processor XR with XR 4K Upscaling and XR Motion Clarity.\u003c\/li\u003e\n\u003cli\u003eHDR support - 3840 x 2160 resolution with HDR10, HLG and Dolby Vision support.\u003c\/li\u003e\n\u003cli\u003eColour performance - 95% DCI-P3 colour gamut on an XR Triluminos Pro display.\u003c\/li\u003e\n\u003cli\u003eHigh-refresh input - HDMI signals of 3840 x 2160 and 1080p at 120 Hz.\u003c\/li\u003e\n\u003cli\u003eAndroid TV - Android TV operating system with 32 GB on-board storage and an HTML5 platform.\u003c\/li\u003e\n\u003cli\u003eWireless casting - Chromecast Built-In, Apple AirPlay and Wi-Fi Direct for content sharing.\u003c\/li\u003e\n\u003cli\u003eAudio - Four 10 W speakers, down-firing and side-back.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e digital signage, boardrooms, reception areas, training spaces and lobbies, across Dubai, Abu Dhabi, Sharjah and the wider GCC.\u003c\/p\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eWhat brightness does the FW-98BZ53L have?\u003c\/h3\u003e\u003cp\u003eIt has 780 nits brightness, a 5,000:1 contrast ratio and a 700,000:1 dynamic contrast ratio. Full-array local dimming and the Cognitive Processor XR support the picture, and the display is rated for 24\/7 operation.\u003c\/p\u003e\u003ch3\u003eDoes the FW-98BZ53L support 4K at 120 Hz?\u003c\/h3\u003e\u003cp\u003eYes. The manufacturer lists 3840 x 2160 HDMI input at 24, 30, 60 and 120 Hz, and 1080p at 120 Hz. Its 4096 x 2160 signal is listed at 24 and 60 Hz.\u003c\/p\u003e\u003ch3\u003eCan the FW-98BZ53L be wall mounted in portrait orientation?\u003c\/h3\u003e\u003cp\u003eYes. It has a 600 x 400 mm VESA hole pitch and is portrait and tilt compatible. At 67.2 kg without stand, it needs a bracket rated for that weight and a professional installation team.\u003c\/p\u003e\u003ch3\u003eDoes the FW-98BZ53L support HDR content?\u003c\/h3\u003e\u003cp\u003eYes. It supports HDR10, HLG and Dolby Vision, with a 95% DCI-P3 colour gamut on the XR Triluminos Pro display. Its Cognitive Processor XR handles the HDR picture processing, and the 780 nits brightness rating applies to the same panel.\u003c\/p\u003e\u003ch3\u003eCan the FW-98BZ53L connect to a room control system?\u003c\/h3\u003e\u003cp\u003eYes. It has IP control, RS-232C control and HDMI-CEC, plus HDMI auto wake-up. Connections include four HDMI inputs, two USB ports and one Ethernet port. Wi-Fi Direct and Chromecast Built-In are also listed for content sharing.\u003c\/p\u003e\u003ch3\u003eCan I buy the FW-98BZ53L in the UAE?\u003c\/h3\u003e\u003cp\u003eYes. Procure.ae, an authorised reseller of Sony professional displays, supplies the FW-98BZ53L across the UAE, with quotes, delivery and installation. Procure.ae also offers free training and support, plus bulk, project and tender orders.\u003c\/p\u003e\u003cp\u003eRequest a quote via WhatsApp \u003ca href=\"https:\/\/wa.me\/97145465041\"\u003e+971 4 546 5041\u003c\/a\u003e or email \u003ca href=\"mailto:info@procure.ae\"\u003einfo@procure.ae\u003c\/a\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49020409970806,"sku":"FW-98BZ53L","price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9006\/2710\/files\/i21033.jpg?v=1792015603","url":"https:\/\/procure.ae\/products\/sony-pro-bravia-bz53l-98-inch-digital-signage-display-fw-98bz53l","provider":"Procure FZE","version":"1.0","type":"link"}