{"product_id":"sony-pro-bravia-bz35p-50-inch-4k-uhd-digital-signage-display-fw-50bz35p","title":"Sony Pro BRAVIA BZ35P 50-inch 4K UHD Digital Signage Display – FW-50BZ35P","description":"\u003cp\u003e\u003cstrong\u003eThe Sony FW-50BZ35P is a 50-inch 4K HDR professional display from the Pro BRAVIA BZ35P series, built for digital signage in brighter or dusty spaces. It offers 3840 x 2160 resolution, 500 nits brightness, a 5,000:1 contrast ratio and IP5X dust resistance on a VA panel. Procure.ae supplies the FW-50BZ35P in the UAE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FW-50BZ35P uses a 50-inch VA LCD panel with edge LED backlighting and frame dimming. It delivers 500 nits typical brightness, a 5,000:1 contrast ratio and 92% DCI-P3 colour gamut, with a 178-degree viewing angle. The XR Processor handles picture processing, and the panel supports HDR10 and HLG. It has a 6 ms grey-to-grey response time and a non-glare surface with 25% haze.\u003c\/p\u003e\n\u003cp\u003eThe display runs Android with HTML5 platform support, integrated wireless LAN and Apple AirPlay, with 32 GB of on-board storage. IP control, RS-232C control and HDMI-CEC support integration with a room or building control system. It supports portrait and tilt orientation on a 200 x 200 mm VESA pattern. Compared with the 400-nit FW-50BZ30P, this model adds 100 nits of brightness and the IP5X dust resistance rating.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e4K UHD panel - 3840 x 2160 resolution on a 50-inch 16:9 VA panel.\u003c\/li\u003e\n\u003cli\u003eBrightness level - 500 nits typical brightness for brighter rooms.\u003c\/li\u003e\n\u003cli\u003eDust resistance - IP5X rating for dusty sites such as workshops and warehouses.\u003c\/li\u003e\n\u003cli\u003eContrast performance - 5,000:1 contrast ratio and 300,000:1 dynamic contrast ratio.\u003c\/li\u003e\n\u003cli\u003eHDR support - HDR10 and HLG compatibility with 92% DCI-P3 colour gamut.\u003c\/li\u003e\n\u003cli\u003eAndroid platform - Android operating system, HTML5 platform support and 32 GB on-board storage.\u003c\/li\u003e\n\u003cli\u003eNetwork control - IP control, RS-232C control and HDMI-CEC.\u003c\/li\u003e\n\u003cli\u003eFlexible mounting - VESA 200 x 200 mm with portrait and tilt support.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e bright lobbies and reception areas, showrooms, warehouses and workshops, transport hubs and corporate information displays, across Dubai, Abu Dhabi, Sharjah and the wider GCC.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eIs the FW-50BZ35P rated for dusty environments?\u003c\/h3\u003e\u003cp\u003eYes. The FW-50BZ35P carries an IP5X rating for dust resistance. Dust resistance does not mean the display is waterproof, so keep it away from liquids and check the mounting location before installation. Procure.ae can advise on installation across the UAE.\u003c\/p\u003e\n\u003ch3\u003eIs the FW-50BZ35P brighter than the FW-50BZ30P?\u003c\/h3\u003e\u003cp\u003eYes. The FW-50BZ35P is rated at 500 nits typical brightness, compared with 400 nits for the FW-50BZ30P. Both models share a 5,000:1 contrast ratio and a 3840 x 2160 VA panel, so the 500-nit model suits rooms with daylight or strong overhead lighting.\u003c\/p\u003e\n\u003ch3\u003eCan the FW-50BZ35P be mounted in portrait orientation?\u003c\/h3\u003e\u003cp\u003eYes. It supports portrait and tilt orientation with a VESA hole pitch of 200 x 200 mm. It weighs approximately 11.5 kg without stand, so confirm the wall mount's VESA pattern and weight rating before installation.\u003c\/p\u003e\n\u003ch3\u003eCan it be controlled from a building management system?\u003c\/h3\u003e\u003cp\u003eYes. It supports IP control and RS-232C control, and HDMI-CEC lets compatible devices control the display over HDMI. These options support integration with a room or building control system. Procure.ae can advise on the integration for your project.\u003c\/p\u003e\n\u003ch3\u003eHow much power does the FW-50BZ35P use?\u003c\/h3\u003e\u003cp\u003eThe rated power consumption is 97 W and standby consumption is 0.5 W. The EPREL label lists 54 kWh per 1,000 hours in on-mode. Power saving mode and dynamic backlight control are included to manage power use.\u003c\/p\u003e\n\u003ch3\u003eCan I buy the FW-50BZ35P in the UAE?\u003c\/h3\u003e\u003cp\u003eYes. Procure.ae supplies the FW-50BZ35P in the UAE and provides delivery and installation across the UAE, free training and support, and bulk and project quotes. Request a quote via WhatsApp or email to confirm current availability.\u003c\/p\u003e\n\u003cp\u003eRequest a quote via WhatsApp \u003ca href=\"https:\/\/wa.me\/97145465041\"\u003e+971 4 546 5041\u003c\/a\u003e or email \u003ca href=\"mailto:info@procure.ae\"\u003einfo@procure.ae\u003c\/a\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49020371468406,"sku":"FW-50BZ35P","price":0.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/9006\/2710\/files\/i20876.jpg?v=1792014257","url":"https:\/\/procure.ae\/products\/sony-pro-bravia-bz35p-50-inch-4k-uhd-digital-signage-display-fw-50bz35p","provider":"Procure FZE","version":"1.0","type":"link"}